Upcoming business center in New Cairo, the Urban Business Lane is a pedestrian neighborhood designed to be a bridgebetween people. It is an environment where heritage meets modernity and where talents and entrepreneurs can connect, interact and strategize.

Anchored in the cultural traditions of Egypt, UBL is designed to offer both corporations and young talents a harmonious environment to create and grow. Appealing rooftops linking visually and sometimes physically all the landscaped roofs of the project. Buildings will be immersed in the green environment of the park and contribute with their café, restaurant and wide terraces to its animation.
With its 3-dimension concept, UBL combines modern working spaces with a vibrant urban experience at ground floor level, and a warm social life in the park and in the rooftops. Walking the pedestrian alleys of Urban Business Lane offers the experience of visiting a real city, combining diversity and unity, richness and simplicity, convenience and esthetics.
Rather than having the appearance of fixed volumes, the buildings integrate into their DNA the concept of motion. The treatment of the facades is driven by light and views. Arabesque-
like frames, inspired by middle-eastern language and lifestyle, allow comfort, privacy and transparency while glazed panels offer the opportunity of open views on an elegant and vibrant landscape. The innovative facades of the “Gate Buildings”, project Urban Business Lane into the future and stand as a strong signal of modernity on the AUC avenue. The extended screens feature state of the art hologram technology. Relying on the creation of a green, shaded and fresh micro-climate, the Urban Business Lane will be highly appreciated all year, even by warm weather.

  • Customer:TAMEER
  • Team:Architecturestudio
  • Program:Quartier mixte, bureaux, commerces, parc
  • Year:2020
  • Surface:91 000 m²
  • Status:2021

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